Clear Channel Katz Advantage’s team of radio marketing experts offers advertisers and agencies consultative and creative services in three main stages:
- Assessment – Our strategic team speaks with you early in your planning process to learn about your goals and challenges (e.g., launching a product, invigorating sales or driving traffic to your website). Our objective is to know enough about your business to advise you on (a) whether radio is appropriate for you, and (b) types of radio tactics — conventional or otherwise — that could help you.
- Strategy & Creative – Our strategic and creative teams will brainstorm ways to achieve your specific marketing goals — be they branding or promotions. We will then write a detailed radio marketing plan that is:
- Creatively Effective – Our creative team understands what
techniques will achieve maximum impact using radio.
- Highly Targeted – We will connect with your target audience, from
the broadest to the narrowest segments.
- Based on Best Practices – We know what works!
- Integrated – Our plans often combine radio with other tactics such
as promotion, local-event marketing or web marketing.
- Implementation – CCKA is able to execute — from soup to nuts — any of its marketing plans. Our in-house team of logistical experts can coordinate the design, purchase and delivery of all materials necessary for implementation (everything from entry forms to prizes to on-air talent). Additionally, we will track the progress and results of the campaign by providing you with proof-of-performance materials
and data.
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