KATZ MEDIA GROUP EXPANDS DIVERSITY EFFORTS
The Company Focuses Its Long-term Diversity Initiative on
Creating Inclusion in the Workplace
New York, NY-October 29, 2009 – Katz Media Group is expanding its efforts to bring greater awareness to its diversity initiatives by providing comprehensive training for management. The company’s ongoing commitment to greater diversity has transformed over the years from mainly a recruiting effort to one now focused on retaining and developing its diverse workforce.
The new workshops are geared to teach managers how to promote inclusion in the workplace. As minority populations soar in the United States, the company is taking proactive measures to not only create and retain a more diverse workforce, but also to prepare the organization to enter new markets.
“Since nearly 70 percent of today’s job seekers are women and people of color, it’s imperative that we make our diversity initiative a priority,” said Brian Knox, Senior Vice President and Director of Corporate Diversity, who heads the company’s efforts. “At Katz, we’re creating an environment that attracts and retains the best of the talent pool. Our country has never been more diverse, so we want our workforce to reflect the existing population, to help us to confidently navigate new areas of interest, such as the exploding Hispanic market.”
According the U.S. Census Bureau, the Hispanic population in the United States is on target to surpass 20 percent of the entire population by 2030. As the buying power of Hispanics and other minority groups soars, advertisers are looking for guidance to engage and capture new markets. Katz is positioning itself to provide such direction by first employing and developing expertise internally.
The training workshops will center primarily on embracing diversity in the workplace and will cover best practices on how to effectively communicate inclusion, as well as how to spot and prevent bias in the office. The workshops will review other companies’ efforts as case studies.
“I’m proud that at Katz we are committed to investing in our human capital,” said Stu Olds, President and CEO, Katz Media Group. “We strive to continually position ourselves as an employer of choice by attracting and retaining the best talent available. Diversity is all about leveraging the differences we all bring to work and using the different ways people approach issues, solve problems and deliver solutions. At Katz, we want our employees to all feel they belong to the same team.”
The company continues to make a concerted effort to recruit a diverse workforce by working closely with Historically Black Colleges and Universities, as well those with large numbers of Hispanic students. In addition to these workshops, Katz also provides regular career development seminars and educational opportunities for employees through its Minorities Achieving Corporate Success (M.A.C.S.) networking group.
About Katz Media Group
Katz Media Group is the nation's leading full-service media sales and marketing firm serving the broadcasting industry. A subsidiary of Clear Channel Communications, Katz Media Group is based in New York and has 19 regional offices. Founded in 1888, the company was the nation's first media representation firm and today represents more than 3,000 radio stations, 400 television stations and a variety of digital platforms. Additional information can be found at www.katz-media.com.
Media Contact
Theresa Frasca
Katz Media Group
(212) 424-6483
theresa.frasca@katz-media.com
###