Katz Online Network & Ando Media Expand
Internet Radio Measurement
Move Aimed at Creating Standard Industry Measurement Methodology
New York, April 7, 2009 – Katz Online Network and Ando Media today announced the expansion of their agreement for the use of Ando’s Webcast Metrics as the standard audience measurement platform. As more networks adopt this channel and the Ando measurement platform, it will now be available to all national sales agents in the digital audio space.
In the last two years, Katz Online Network, the nation’s largest digital audio network, has been the exclusive media representation firm using Ando’s Webcast Metrics to measure online audiences. As a result of today’s announcement, all sales agents will be able to use these real-time, server-based metrics. This move enables the Internet radio industry to move toward a standard methodology on both the sales and buying side to measure digital audiences.
“We’ve been proud to be an innovator in the use of Webcast Metrics and we are delighted to continue working with Ando Media as this critical measurement tool becomes the industry standard for Internet audio,” said Brian Benedik, President of Katz 360 Sales, the digital sales unit of Katz Media Group. “Our Katz Online team strongly believes in the server-based metrics model as our agency customers have seen the benefits on behalf of their clients. Opening the use of Webcast Metrics to the entire Internet audio universe will enable the ad-supported digital audio industry to grow exponentially.”
“While digital audio is growing at a rapid pace, the establishment of an industry standard measurement platform is a critical step for the continuing evolution of Internet radio,” said Jordan Mendell, Ando Media’s founder and Chief Technology Officer. “We are thankful to Katz for its enormous help in deploying Webcast Metrics to the agency community and are excited for others to participate in our service.”
The Katz Online Network now consists of most of the industry’s terrestrial audio broadcast streams and many of the bigger pure-play webcasters, such as AccuRadio.com, Digitally Imported, RadioIO, 977Music.com, and others. This scale allows the Katz Online team to customize content selections for any of its advertisers. Katz 360 is experiencing significant revenue growth for the network in 2009 as more national advertisers discover the benefits of Internet Radio with real-time metrics, seamless ad insertion, geo-targeting and campaign optimization. The Katz Online Network delivers more than 52 million listener sessions per month and aggregates well over 4 million listeners a week.
In addition to giving radio programmers immediate audience data, Ando Media provides advertisers the advantage of third-party, real-time server-based audience metrics. Other benefits include geo-targeted ad insertion, centralized trafficking and invoicing, and comprehensive analytics. These tools have never been available before in the audio space.
About Katz Media Group
Katz Media Group is the nation’s leading full-service media sales and marketing firm serving the broadcasting industry. A subsidiary of Clear Channel Communications, Katz Media Group is based in New York and has 19 regional offices. Founded in 1888, the company was the nation’s first media representation firm and today represents more than 3,000 radio stations, 400 television stations and a variety of digital platforms. Additional information can be found at www.katz-media.com.
About Ando Media
Ando Media is the leading provider of real-time audience measurement and ads management solutions for the Internet audio market. Founded in 2004, Ando Media is committed to enabling its clients to monetize their digital assets: audio, online, video and mobile. www.andomedia.com
Media Contacts
Michael Sherman
Katz Media Group
(212) 424-6484
michael.sherman@katz-media.com
Maya Ben-Yehuda
Bailey Gardiner
619-295-8232 x119
maya@baileygardiner.com
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