Katz Online Network Secures Position as Leading Digital Audio Network
Largest Online Network Adds New Affiliates,
Expands Reach & Salesforce
New York, March 4, 2009 – Katz 360 Sales today announced that the Katz Online Network’s recent addition of a number of audio publishers has expanded its lead as the nation’s top digital streaming audio network.
With the addition of Greater Media, Beasley Broadcast Group, ICBC Broadcast Holdings, Lincoln Financial Media, Service Broadcasting, Millenium Radio Group, and The Content Factory’s “Dan Patrick Show,” the Katz Online Network delivers more than 52 million listener sessions per month and aggregates well over 4 million listeners a week.
The Katz Online Network now consists of most of the industry’s terrestrial audio broadcast streams and many of the bigger pure-play webcasters, such as AccuRadio.com, Digitally Imported, RadioIO, 977Music.com and others. This scale allows the Katz Online team to customize content selections for any of its advertisers. Katz 360 is experiencing significant revenue growth for the Network in 2009 as more national advertisers are discovering the benefits of Internet Radio with real-time metrics, seamless ad insertion, geo-targeting and campaign optimization.
“We are experiencing exponential revenue and audience growth as we expand our ability to reach a critical mass of listeners where they live, work and play,” said Brian Benedik, president of Katz 360, the digital sales arm of the Katz Media Group. “We have built an unparalleled digital audio offering along with our partners at Ando Media to truly be a one-stop shop for our agency customers. Katz 360’s growing digital sales team is working closely with advertisers and their agencies to marry terrestrial and Internet radio in order to reach audio consumers via radio, computers and mobile devices. Whether it’s a national strategy, a regional plan or a specific geo-targeted spot campaign, the Katz Online Network can be customized to any advertiser’s needs.”
Katz Media Group and Clear Channel Radio launched the Katz Online Network in mid-2008 and has been adding audio publishers at a brisk pace. The Network is sold by a dedicated group of Katz 360 Digital salespeople along with over 200 Account Executives within Katz Media. These sales agents collaborate to optimize the experience for national advertisers and their agencies by selling into the network to spot, wired network, unwired network, digital, promotional and direct response customers around the country.
In addition to giving radio programmers immediate audience data, Ando Media provides advertisers the advantage of third-party, real-time server-based audience metrics. Other benefits include geo-targeted ad insertion, centralized trafficking and invoicing, and comprehensive analytics. These tools have never been available before in the audio space.
Online radio listening has developed a powerful attraction for advertisers as consumers in the most sought-after demographics and life stages convert their morning radio listening into an at-work experience. As a result, the “workday” day part – from 6a-7p, M-F – now holds special appeal. Online radio listenership as a whole continues to grow rapidly, and now reaches 55 million Americans each week, according to Arbitron and Edison Media Research.
About Katz Media Group
Katz Media Group is the nation’s leading full-service media sales and marketing firm serving the broadcasting industry. A subsidiary of Clear Channel Communications, Katz Media Group is based in New York and has 19 regional offices. Founded in 1888, the company was the nation’s first media representation firm and today represents more than 3,000 radio stations, 400 television stations and a variety of digital platforms. Additional information can be found at www.katz-media.com.
Media Contact
Michael Sherman
Katz Media Group
(212) 424-6484
michael.sherman@katz-media.com
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